In today’s world, your online presence will determine how much success you get in business or even in your career growth; It is important that every business owner gives his or her business a presence on the internet in the form of a website, mobile application, social media profile or both. Web presence is an integral part of any personal or corporate marketing strategy in this digital world.

In the first part of this insightful series, I will address the importance of having a website for your business, organization or cause. A website is an important lifeline in the digital world ecosystem. A good website can create very valuable business leads and can set you apart from your competitors.

Listed below are some obvious advantages of using a website as a marketing tool, as well as a means of doing business:

A website will give your business credibility

In this day and age, more and more customers depend on the internet to search for products and services they desire. Your business will benefit greatly from having a presence on the internet (website). Without a website, potential customers will eventually give business to your competitors who can be found online using their computers, tablets or phones.

Save money while enjoying 24 hours advertisement.

The cost of setting up a website varies from one designer to another but once the website becomes operational it will give you unlimited advertising space and time compared to traditional advertising channels. A well designed and maintained website is the most cost-effective tool to promote your business, organization or cause.

Website as an online brochure.

Your website is your online brochure or catalog. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you are planning to offer.


A website affords your customers greater convenience since they can search what is available or what your offering from the comfort of their homes, offices or while on the go using their smartphones; this convenience allows them to cut costs such as travel expenses and time they would incur as a result of visiting your business physically. This can give you a competitive advantage over your competitors who are not well positioned online.

Ability to do business anywhere in the world

Your website is accessible all over the world hence you can have potential customers from anywhere in the world or in different geographical locations of your own country; you only have to offer a quality product or service and also be able to use the existing distribution channels or media for your goods and services.

It is crucial for each business to have a professional website. A professional website will make a significant difference in the amount of attention your business gets online.